Privacy Policy 2021 – HERA

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Privacy Policy 2021

Hera London Limited 

Privacy & Cookies Policy

 

Your consent status

This website (the “Site”) is owned and operated by Hera London Limited (a company registered in England and Wales under number 09260919 with its registered office at Festival House, Jessop Avenue Cheltenham, GL50 3SH) ("Hera London”, “we”, “our”, and “us”).

We are committed to protecting and respecting your privacy. This policy (together with our Terms of Use) sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our practices regarding your personal information and how we will use it. 

We are registered with the Information Commissioner’s Office under registration number ZA287733. 

Contacting us:

If you have any questions about our Privacy Policy or your information, or to exercise any of your rights as described in this Privacy Policy or under data protection laws, you can contact us:

By post:
Hera London Limited, Festival House, Jessop Avenue Cheltenham, GL50 3SH. 

By email:
info@heraclothing.com

 

Topics:

What information we collect

What we do with your information

Disclosure of your information to third parties

Security of your information

How long we keep your information

Access to your information and updating your information

Right to object

Your other rights

Exercising your rights

Cookies

Links

Complaints

Changes to our Privacy Policy

 

What information we collect

Information you give us

You may give us information about you by placing orders or filling in forms on our Site or by corresponding with us by phone, email or otherwise. This includes information you provide when you:

  • register to use our Site;
  • place an online order on our Site or in person;
  • sign up to receive our newsletter;
  • enter a competition, promotion or survey; and
  • participate in social media functions on our Site.

    Information we collect from you

    We may collect, store and use information about your visits to the Site and about your computer, tablet, mobile or other device through which you access the Site. This includes the following information:

    • technical information, including the Internet protocol (IP) address, your login information, your browser type and settings, time zone setting, browser plug-in types and versions, operating system and platform, and geographical location; and
    • information about your visits and use of the Site, including the full Uniform Resource Locators (URL), clickstream to, through and from our Site, pages you viewed and searched for, page response times, length of visits to certain pages, referral source/exit pages, page interaction information (such as scrolling, clicks and mouse-overs), and website navigation and search terms used.

    We may also collect information about you from other sources, such as commercially available sources.

    We use analytics tools, Facebook Pixel and Google Adwords Conversion Tracking on our Site. These tools automatically collect information about you when you click on one of our ads displayed on Facebook or alongside a Google search and any other participating ad networks. This is called a “conversion”.

     

    What we do with your information

    We use your information:

    • to carry out any orders you place online on our Site or in person;
    • to provide you with information that you request from us; and
    • to allow you to participate in interactive features of our service, when you choose to do so.

    Where it is in our legitimate interest to do so, we use your information:

    • to administer our Site including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    • to improve our Site to ensure that content is presented in the most effective manner for you and for your computer, mobile device or other item of hardware through which you access the Site;
    • as part of our efforts to keep our Site safe and secure;
    • to measure or understand the effectiveness of any advertising we serve to you and others, and to deliver relevant advertising to you; and
    • from time to time, we may also use your information to contact you for market research purposes.

    Where you have given us consent, we shall provide you with information about any new products, services, events, promotions, special offers and other information which we think will be of interest to you. You can withdraw your consent at any time, but without affecting the lawfulness of processing based on consent before its withdrawal. You can update your details or change your privacy preferences at any time by contacting us as given in “Contacting us” above.

    If you make a purchase of our products on the Site we may publish your first name and geographical location for marketing purposes on our Site. When we do so we will give you the option to opt [in/out] of this feature. You can also update your details or change your privacy preferences at any time by contacting us as given in “Contacting us” above. 

    Information we receive from other sources

    We use Facebook Pixel and Google Adwords Conversion Tracking tools to track conversions to our Site from our ads displayed on Facebook or alongside a Google search and any other participating ad networks. We use this information to direct our adverts to you and to ensure that our adverts are personalised to your interests, such as our products you have recently searched for. We also use these tools to measure the results of our ads.

    You can opt out of ad personalisation from Google and other participating ad networks by turning off Google Adwords Conversion Tracking here: http://www.youronlinechoices.com/uk/your-ad-choices. You can change your advert preferences from Facebook here: https://www.facebook.com/business/help/434245993430255

    Disclosure of your information to third parties

    Our Site is hosted on Shopify Inc (“Shopify”). They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

     

    We may share your personal information with:

    • Klarna for payment. In order to be able to offer you Klarna's payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy policy.

     

    We may share your personal information with our business partners, suppliers and sub-contractors to enable us to carry out any contract we enter into with you.

    Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect of the information we are required to provide to them for your purchase-related transactions. Once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Terms of Use. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

    We may also disclose your personal information to third parties where it is in our legitimate interest to do so including for the following reasons:

    • in the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;
    • if all or substantially all of Hera London’s assets are acquired by a third party, in which case personal information held by it about its customers will be one of the transferred assets; or
    • if we are under a duty to disclose or share your personal information in order to comply with any legal obligation; or
    • to enforce or apply our Terms of Use or to establish, exercise or defend the rights of Hera London, our customers or others.

    Save as set out in this Privacy Policy, we do not sell your personal information or disclose it to any third parties without your consent.

    Security of your information

    We are committed to ensuring that your information is safe and take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

    The data that we collect from you will be transferred to, and stored through Shopify’s data storage, databases and the general Shopify application at a destination outside the European Economic Area ("EEA"). By submitting your information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

    Any payment transactions will be encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    How long we keep your information

    We will keep your data for as long as necessary to fulfil the purposes described in this Privacy Policy or for as long as we are required by law.

    Your rights

    Access to your information and updating your information

    You have the right to access information which we hold about you. If you so request, we shall provide you with a copy of your personal information which we are processing. For any further copies which you may request, we may charge a reasonable fee based on administrative costs.

    You also have the right to receive your personal information in a structured and commonly used format so that it can be transferred to another data controller (“data portability”).

    We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

    Right to object

    Direct marketing

    You have the right to object at any time to our processing of your personal information for direct marketing purposes.

    Where we process your information based on our legitimate interests

    You also have the right to object, on grounds relating to your particular situation, at any time to processing of your personal information which is based on our legitimate interests. Where you object on this ground, we shall no longer process your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

    Your other rights

    You also have the following rights under data protection laws to request that we rectify your personal information which is inaccurate or incomplete.

    In certain circumstances, you have the right to:

    • request the erasure of your personal information erasure (‘right to be forgotten’);
    • restrict the processing of your personal information to processing to which you have given your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of others.

    Exercising your rights

    You can exercise any of your rights as described in this Privacy Policy and under data protection laws by contacting us as given in “Contacting us” above.

    Save as described in this Privacy Policy or provided under data protection laws, there is no charge for the exercise of your legal rights. However, if your requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may either: (a) charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or (b) refuse to act on the request.

    Where we have reasonable doubts concerning the identity of the person making the request, we may request additional information necessary to confirm your identity.

    Cookies

    In order to improve the Site, we may use small files commonly known as “cookies”. A cookie is a small amount of data which often includes a unique identifier that is sent to your computer or mobile phone (your “device”) from the Site and is stored on your device’s browser or hard drive. The cookies we use on the Site won't collect personally identifiable information about you and we won't disclose information stored in cookies that we place on your device to third parties.

    By continuing to browse the site, you are agreeing to our use of cookies.

    If you don't want us to use cookies when you use the Site, you can set your internet browser not to accept cookies. However, if you block cookies some of the features on this Site may not function as a result.

     

    You can find more information about how to manage cookies for all the commonly used internet browsers by visiting www.allaboutcookies.org. This website will also explain how you can delete cookies which are already stored on your device.

     

    Cookie

    Purpose

    session_id, unique token, sessional,

    Allows Shopify to store information about your session (referrer, landing page, etc).

    shopify_visit, no data held, persistent for 30 minutes from the last visit,

    Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits.

    Shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day

    Counts the number of visits to a store by a single customer.

    Cart, unique token, persistent for 2 weeks,

    Stores information about the contents of your cart.

    secure_session_id, unique token, sessional
    storefront_digest, unique token, indefinite,

    If the shop has a password, this is used to determine if the current visitor has access.

    PREF, persistent for a very short period,

    Set by Google and tracks who visits the store and from where.

    Facebook pixel

    Tracks conversions from Facebook ads to our website, create custom audiences to re-market to our audience / visitors.

    Google Adwords

    Tracks conversion from Google ads, create custom audiences and re-market to visitors.

    Mailchimp

    Tracks conversions and collects email addresses where customers have opted-in.

    Adroll


    We use AdRoll to serve ads for advertising and ad personalisation. To view more information about how your personal data is used, visit https://www.adrollgroup.com/privacy.

     

    The Site also uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of the Site. By using the Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

    AdRoll
    We use AdRoll to serve ads for advertising and ad personalisation. To view more information about how your personal data is used, visit https://www.adrollgroup.com/privacy.

    Klarna
     
    To offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
     
    General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

    Links

    The Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.

    If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

    Complaints

    You also have the right to complain to the Information Commissioner’s Office (https://ico.org.uk/) about our data processing activities (helpline on 0303 123 1113).

    Changes to our Privacy Policy

    Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.

    This Privacy Policy was last updated on 25 November 2021.


     EXTENSIVE COOKIE LIST:

    Cookie

    Domain

    Type

    Description

    Duration

    pixel

    .yotpo.com

    Advertisement

    This cookie is used to present the visitor with relevant content and advertisement.

    1 year

    _fbp

    .store-hera.com

    Advertisement

    This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

    3 months

    sc_at

    .snapchat.com

    Advertisement

    The cookie is set by Snapchat. This cookie is used for advertising purpose. It shows relevant ads to the users by tracking user behaviour on Snapchat.

    1 year 24 days

    __adroll

    d.adroll.com

    Advertisement

    This cookie is set by AdRoll to identify users across visits and devices. It is used by real-time bidding for advertisers to display relevant advertisements.

    1 year 1 month

    __adroll_shared

    .adroll.com

    Advertisement

    Adroll sets this cookie to collect information on users across different websites for relevant advertising.

    1 year 1 month

    __adroll_fpc

    .www.store-hera.com

    Advertisement

    AdRoll sets this cookie to target users with advertisements based on their browsing behaviour.

    1 year

    __ar_v4

    .www.store-hera.com

    Advertisement

    This cookie is set under the domain DoubleClick, to place ads that point to the website in Google search results and to track conversion rates for these ads.

    1 year

    _landing_page

    .store-hera.com

    Analytics

    Shopify installs this cookie to track landing pages.

    14 days

    _y

    .store-hera.com

    Analytics

    This cookie is associated with Shopify's analytics suite.

    1 year

    _s

    .store-hera.com

    Analytics

    This cookie is associated with Shopify's analytics suite.

    30 minutes

    _shopify_y

    .store-hera.com

    Analytics

    This cookie is associated with Shopify's analytics suite.

    1 year

    _shopify_s

    .store-hera.com

    Analytics

    This cookie is associated with Shopify's analytics suite.

    30 minutes

    _shopify_sa_t

    .store-hera.com

    Analytics

    This is a Shopify analytics cookie relating to marketing and referrals.

    30 minutes

    _shopify_sa_p

    .store-hera.com

    Analytics

    This is a Shopify analytics cookie relating to marketing and referrals.

    30 minutes

    _ga

    .store-hera.com

    Analytics

    The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

    2 years

    _gid

    .store-hera.com

    Analytics

    Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

    1 day

    localization

    www.store-hera.com

    Functional

    Flickr sets this cookie to to track usage of photo galleries embedded from Flickr.

    14 days

    __cf_bm

    .myfonts.net

    Functional

    This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

    30 minutes

    _scid

    .store-hera.com

    Functional

    This cookie is set by Snapchat. This cookie is used to serve and store Snapchat Pixel unique ID of the User.

    1 year 1 month

    __cf_bm

    .shappify.com

    Functional

    This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

    30 minutes

    __cf_bm

    .boldapps.net

    Functional

    This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

    30 minutes

    __zlcmid

    .store-hera.com

    Functional

    This cookie is used by Zendesk live chat and is used to store the live chat ID.

    1 year

    secure_customer_sig

    www.store-hera.com

    Necessary

    Shopify sets this cookie to be used in connection with customer login.

    1 year

    cart_currency

    www.store-hera.com

    Necessary

    Shopify sets this cookie to remember the user’s country of origin and populate the correct transaction currency.

    14 days

    _orig_referrer

    .store-hera.com

    Necessary

    Shopify sets this cookie to be used in connection with shopping cart.

    14 days

    shopify_pay_redirect

    www.store-hera.com

    Necessary

    Shopify sets this cookie to enable secure online payment and checkout.

    1 hour

    PHPSESSID

    .www.twofifteen.co.uk

    Necessary

    This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.

    1 month

    __cfruid

    .heralondon.zendesk.com

    Necessary

    Cloudflare sets this cookie to identify trusted web traffic.

    session

    AWSALBCORS

    widget-mediator.zopim.com

    Necessary

    This cookie is managed by Amazon Web Services and is used for load balancing.

    7 days

    _pay_session

    shop.app

    Necessary

    Shopify sets this cookie to enable secure checkout and payment function on the website.

    session

    _shopify_evids

    www.store-hera.com

    Other

    No description

    session

    _sp_id.0920

    www.store-hera.com

    Other

    No description

    2 years

    _sp_ses.0920

    www.store-hera.com

    Other

    No description

    30 minutes

    X-AB

    sc-static.net

    Other

    No description available.

    1 day

    sec-banner

    www.store-hera.com

    Other

    No description available.

    1 year

    ku1-sid

    .store-hera.com

    Other

    No description available.

    session

    ku1-vid

    .store-hera.com

    Other

    No description available.

    1 year 5 months 1 day

    _shopify_country

    www.store-hera.com

    Performance

    Shopify sets this cookie to store the preferred country setting chosen by the visitor.

    30 minutes

    _gat

    .store-hera.com

    Performance

    This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.

    1 minute

    __kla_id

    www.store-hera.com

    Performance

    This cookie is set by the provider Klsviyo. This cookie is used to collect information on the visitor's behaviour. This information is used for internal analytics and is used to optimize the website. It also register if the visitor has subscribed to news letter.

    2 years

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